For Sale: Pastie
- Ad income in 2012: $5,828
- Ad income in 2013: $5,000ish (expected)
- Highest ad income in a single month (Jun 2012): $1036
- Ad income has been increasing the past 4 months since I added non-English pastes back to the public index
- Monthly hosting: $199.95 at Linode
- Database disk usage: 72gb
- Stack: varnish, nginx, thin, Rails 3.2, MySQL, etc
- Current server setup: 1 load balancer, 2 proxy caches, 2 app servers, 1 MySQL database
- 2012 traffic (GA)
350,000 to 600,000 uniques per month
445,000 to 760,000 visits per month
- 625,000 to 1.1 million page views per month
- 2013 traffic (Google Analytics):
192,000 to 350,000 uniques per month
250,000 to 460,000 visits per month
400,000 to 710,000 page views per month
- Approx. 2-10 email abuse requests per day
What’s For Sale
- the official domain: pastie.org
- the full Rails source and some sprinkle deployment recipes
- the existing servers, database, setup, etc. (all at Linode)
- the Google Analytics account if it’s possible to transfer
My best guess about the recent downturn in traffic is that it has to do with removing non-English pastes from the public index in January of 2013. I added them back at the beginning of October when I began seriously considering selling the site to see if it would increase the ad revenue, and it has. There was also (too long of) a period where www.pastie.org's DNS routed to nowhere… only pastie.org worked but it went unnoticed for a long time. Perhaps some traffic was lost due to that unfortunate circumstance. Or maybe gist is finally winning - who knows.
Occasionally you see big surpasses like someone pasting the Microsoft Zune buggy date code and out of nowhere 2,000,000 visitors show up to read the code over the next few days.
I really have no idea why traffic appears to be slowing down and not interested in figuring it out. I’ve ran Pastie since 2006 and much like Marco Arment selling his properties, it’s just time to move on. I’m tired of abuse requests and seeing people use Pastie for evil (even if it’s only a minority). Perhaps someone with a fresh vision and excitement about the project could take Pastie to new heights I’ve never imagined.
Even accounting for the obvious decline in traffic I think the above numbers are pretty good for a site that has required very little maintenance and has pretty much has the same features now as when it launched back in 2006. The look and feel has been upgraded twice I think. Private pasting was added. New languages were added periodically. That’s pretty much it.
I’ve always built Pastie for myself, not for the ad revenue, or traffic. For years there was no income at all while Rails Machine sponsored the site. $0 cost, $0 income, great free Pastie for all. I’m very glad that others have enjoyed it and loved it as much as I have and that I found a niche that was the right fit for hundreds of thousands of users like myself.
I’d like Pastie to find a good home since it’s still quite popular and used everyday by thousands of users. Not to mention it’s a huge historical repository of over 8,000,000 pasties… which some users definitely have an expectation will be around forever. That was always the goal from the beginning at least.
If you’re interested get in touch and briefly share your thoughts and vision for the service. Why would you like to own Pastie and what makes you think you’d be a great caretaker? Make me an offer I can’t refuse and Pastie will have found a new home.